Mark Zuckerberg develops personal AI assistant to manage Meta

Meta Platforms CEO Mark Zuckerberg is actively working on a personal artificial intelligence (AI) designed to optimize company management. This AI assistant aims to improve the efficiency of day-to-day operations by providing immediate access to information, contextualizing decisions and managing the operations of a global corporation that serves more than 3.5 billion daily users through the Facebook, Instagram and WhatsApp platforms. Zuckerberg aims to create a personal super-intelligent system capable of taking into account the individual context of each user to provide more personalized recommendations and improve the user experience. The project is part of Meta's broader strategy to invest between $115 billion and $135 billion in AI infrastructure in 2026. The company has already made key investments, including the acquisitions of Scale AI and Manus, as well as the purchase of social platform Moltbook, to build a comprehensive ecosystem focused on intelligent agents. The initiative builds on technological advances that enable AI to participate in high-level decision-making. Zuckerberg's use of this technology could mark the beginning of a transformation of workflows where personal digital assistants are becoming more pervasive and sophisticated. Previously, in 2016, Zuckerberg had already created a home AI assistant called "Jarvis" that managed various functions in his home. However, the current project aims to integrate AI more deeply into the company's business processes and management. Thus, the development of Meta's personal AI management assistant reflects the company's desire to innovate and adapt to the rapidly changing technological landscape, and emphasizes the importance of AI in modern corporate management.